In order to build a first-class domestic and internationally influential comprehensive island tourism destination and explore innovative development models for island tourism, the Yantai Municipal Planning Bureau Muping Branch commissioned the China Tourism Research Institute to study the tourism development strategy and overall planning outline of Yangma Island. The project aims to build Yantai Yangma Island into a new tourist destination with a high starting point, characteristics, and leadership through research on Yangma Island's core values, characteristics; main markets; problems in development; development positioning and target system; planning spatial layout and functions; and clarifying the theme image and marketing strategy.